Contact

Business

Objective

Audience

Pain Points

Offers

Competitors

Creative

Step 1 of 8

Your contact details

So we know who to send your ad copy drafts to.

Full name *

Please enter your name

Email address *

Please enter your email

Phone number *

Please enter your phone number

Step 2 of 8

Tell us about your business

This helps us understand who you are before we start building your campaign.

Business name *

Please enter your business name

Industry / niche *

Please enter your industry

Business website URL

Leave blank if you don't have a website — we'll create a landing page for you.

What does your business sell or offer? *

Please describe your business

Step 3 of 8

What's your campaign goal?

This determines how Meta optimises your ad delivery.

Primary campaign objective *

Website visits Sales / purchases Form enquiries Instant form (Meta)

Please select a campaign objective

📋 Note: All leads' contact details will be sent to your email instantly when someone fills out the Meta Instant Form.

Daily ad budget (AUD) *

Meta requires a minimum of $15/day. Enter your daily ad spend.

Please enter a daily budget

Minimum budget is $15

What action do you want people to take? *

Please describe the desired action

Step 4 of 8

Who are we targeting?

The more specific you are here, the better your ads will perform.

Age range *

Please select at least one

Gender targeting

All genders Male skewed Female skewed

Target locations *

Please enter your target locations

Audience interests or behaviours

Don't worry if you're unsure — we'll research this. Any hints help.

Describe your ideal customer in your own words *

This is the most important field — be as specific as possible.

Please describe your ideal customer

Step 5 of 8

Customer pain & awareness

This shapes the emotional angle of your ad copy — the more honest, the better.

What is the #1 problem your customer has before finding you? *

Please describe the main customer problem

What objections or doubts do customers have before buying?

What makes you different from competitors?

Do you have customer reviews or testimonials?

Yes — I'll add them below No

Review 1

Review 2

Review 3

You can add 1, 2, or all 3 — the more the better for ad copy.

Step 6 of 8

Offers & promotions

A strong offer dramatically improves ad performance. Even a small incentive helps.

Do you have any special offers, discounts, or promotions?

Yes — I have an offer No offer right now

Describe your offer

Offer expiry date

Optional — helps us add urgency to the copy.

Step 7 of 8

Competitor research

We'll check their Meta Ad Library to see what's running in your market.

Competitor website URLs

Optional — add up to 3 competitors. We use these for Ad Library research.

Competitor Facebook page URLs

Optional — add up to 3. We'll look them up in the Meta Ad Library.

Any ads or brands you admire? (even outside your industry)

Optional — helps us understand your preferred tone and style.

Step 8 of 8

Creative direction

Last step — help us nail the look, feel, and tone of your ads.

Tone of ads *

Professional & trustworthy Friendly & casual Bold & direct Humorous Emotional / storytelling

Please select a tone

Do you have photos or videos ready for the ads?

Product / service images Team / lifestyle photos No — you source them

Business phone number

Use this number in the ad copy?

If yes, we'll include a "Call [number] today" CTA in the ad copy.

Anything else we should know?

You're all set!

We've received your onboarding details. Our team is already working on your Meta Ads campaign. You'll hear from us within 1–2 business days with your first ad copy drafts for review.

Questions? Email [email protected]